Once upon a time, it was very common for small businesses to have calendars printed up to give to their customers. The calendars would feature in a prominent way the business’s name, address and phone number, so they were good cheap publicity when the customers hung them in their homes for all to see.
(The calendars also featured generic photos of farm scenes, pastoral views, kids and horses – or, sometimes, pretty women in swimsuits. And sometimes – particularly in the case of calendars from garages, as I recall, garages of course being male territory in those days – the swimsuits could be a little on the scanty side.)
Anyway, this one from McCoy’s Grocery in Madoc, Ont., is a good example of the (non-swimsuit) genre, and I was happy to find it for sale at a booth featuring some vintage items at the Madoc Fair last weekend. What attracted me to it particularly was that it was for 1964, which was the year that my family – my dad, the young newly ordained United Church of Canada minister, my mum, and their kids (my two younger siblings and me; my brother Ken came along later) moved into the United Church manse in Queensborough, just a few miles northeast of Madoc.
Here is my question for those of you familiar with Madoc past and present: where was McCoy’s Grocery? While obviously (given the calendar) it must have been extant in 1964, I have no recollection of it at all from my childhood. Given that I was only four years old in 1964, perhaps that’s not surprising; but as I think this blog attests, I do remember a lot from our Queensborough years (1964 to 1975), and McCoy’s Grocery is not among those memories. Perhaps it didn’t last much longer than 1964? Perhaps it was the victim of competition from the modern-style grocery-store juggernaut that was Kincaid Bros. IGA? (That’s a bit of an in-joke for the old-time Madoc crowd, like me. Kincaid’s too is, sadly, long since gone, and the brothers’ store is now the site of the wonderful Hidden Goldmine bakery.)
All right, back to the question: where was McCoy’s Grocery? Who were the proprietors, and what was it like? I know someone out there knows…