Longtime readers might remember that I’ve been known to reminisce about Kincaid Bros. IGA in Madoc. Back when I was a kid growing up in the 1960s and ’70s at the Manse here in the hamlet of Queensborough, Madoc was “town” – the big place. And Kincaid Bros. was a great big shiny modern supermarket compared to Queensborough’s two old-fashioned general stores – Bobbie’s and McMurray’s – where we bought most of our groceries, our gasoline, and lots of other stuff, ranging from penny candy to rubber boots.
Because my mum, Lorna Sedgwick, taught for many years at Centre Hastings Secondary School in Madoc, she did do a fair bit of shopping at Kincaid Bros. At the end of a long day of teaching, that’s where she’d stop in for wieners and beans or hamburger and the other essentials (remember the tasteless tomatoes from Mexico, the only tomatoes you could get in those days when it wasn’t August, that came three to a pack in a green cardboard base covered with Saran Wrap?) that she needed to make supper when she got back home to the Manse. (Because, you know, despite the fact that she taught full-time and had four small kids to deal with, of course it was her job to make dinner. Always. Those were the days, my friend.)
These days, when I go into the wondrous Hidden Goldmine Bakery in Madoc, which is housed in the building where Kincaid Bros. IGA was, I am stunned to think that the same relatively modest space housed what we thought of as a big supermarket – complete with aisles and a meat counter and a produce counter and checkout counters with a bunch of cashiers. But hey, everything was smaller and more modest back then. And I am not at all sure that that was a bad thing.
Anyway: the face of Kincaid Bros. in my memory (and, I think, in the memory of many other people) was Kel (short for Kelvin) Kincaid, who always seemed to be front and centre in the store with a friendly smile and a helpful presence. In a post here, I lamented the fact that the painted plywood figure of a grandfatherly grocer who looked a lot like Kel Kincaid was no longer adorning the side of the building where Hidden Goldmine now is. (After putting that post up, I received the reassuring news that, while “Kel” is no longer up there on the side of the building, he is safely in storage.)
So you might imagine how tickled I was today to receive in the old inbox the image that’s at the top of this post. It came from Keith Kincaid – fellow journalist, and chronicler of the Kincaids of central Hastings County, as I wrote here; and thank you, Keith! – and it shows a page from no less than the mighty Toronto Star in 1972 (back when the Toronto Star was really mighty) in which none other than Kel Kincaid of “Kincaid IGA, Madoc, Ont.” is “Mr. IGA.”
And I only have this to say: it takes me back to happier times and makes me feel better about the world in general to see Kel Kincaid’s smiling face and bow tie once more. (And to see those tasteless Mexican tomatoes on sale, 3 for 99¢!) For all those who, like me, remember Kincaid Bros. IGA – I hope it has the same happy effect on you.